This is our soy-based Gokayama mask, that grabbed a great deal of our customers’ attention in Japan when it first launched. It is not only all-natural, it is packed full of ingredients that are good for your skin and maintain a lasting effect to keep your skin looking fresh and healthy. Soy-derived ingredient is a very special ingredient, and its Soy Isoflavones are phytoestrogens and antioxidant, which are popular ingredients used as soy-based topical product on skin.

Aishitoto Gokayama Soy Extract Mask salient points:

• Hot selling in Japan
• Naturally derived soy ingredients
• Added with hyaluronic acid.
• Fragrance free
• Paraben free
• Fully imported from Japan
• 100g

This luxurious intensively moisturizing face cream with soy protein, comes with the Japanese most popular traditional plant extracts, Camellia Japonica Seed Oil, helps to increase skin elasticity and helps protect the skin from dehydration. Soy protein with Isoflavones helps restore youth and radiance of your skin by retaining moisture. It provides the effect of smoothing wrinkles and roughness.

Aishitoto Gokayama Soya Extract Cream salient points:

• Hot selling in Japan
• Naturally derived soy ingredients
• Added with hyaluronic acid.
• Fragrance free
• Paraben free
• Fully imported from Japan
• 30g

The lotion is a soy milk rich toner, light and watery based which can infuse into your skin with Isoflavone that keeps your skin moist and smooth. It is ideal for normal to oily skin types, making it perfect for everyone. Being made with honey, and some pure plant extracts, this toner aims to cleanse the remaining dirt, oil and impurities on face after cleansing, at same time does calming and healing effects.

Aishitoto Gokayama Soya Extract Lotion salient points:

• Hot selling in Japan
• Naturally derived soy ingredients
• Added with hyaluronic acid.
• Fragrance free
• Paraben free
• Fully imported from Japan
• 120ml

This gentle foaming cleanser made of fresh soya milk and tofu lees helps treat and prevent blemishes and breakouts, remove excess sebums without over drying our skin. The Isoflavones-Rich soy formula helps improve skin tone and reconstruct skin texture, for a healthier-looking skin.

Aishitoto Gokayama Soya Extract Cleanser salient points:

• Hot selling in Japan
• Naturally derived soy ingredients
• Added with hyaluronic acid.
• Fragrance free
• Paraben free
• Fully imported from Japan
• 60g

This ultra-soothing SILICONE-FREE shampoo in our EX Range is definitely your choice if you are looking for a medicated shampoo to treat your scalp, whatever the problem is and yet does not carry harmful chemical ingredients. Healthy-looking bouncy hair starts with the right shampoo, and Aishitoto Ex range helps you to look stylishly fresh every day.

Aishitoto Ex Hair Shampoo salient points include

• Top seller in Japan
• Use naturally derived ingredients
• Sulfate free
• Paraben free
• Silicone free
• Fragrance free
• Fully imported from Japan
• 400ml

This nutritious and revitalizing hair conditioner is SILICONE-FREE, PARABEN-FREE AND FRAGRANCE-FREE in our EX Range, is definitely your choice if you are looking for a medicated conditioner to nourish your scalp, and yet does not carry harmful chemical ingredients.

Aishitoto Ex Hair Treatment o salient points include

• Top seller in Japan
• Use naturally derived ingredients
• Fragrance free
• Paraben free
• Silicone free
• Fully imported from Japan
• 200g

This intensively hydrating Moisture Barriers Lotion with marine-derived ingredients, this fast-absorbing lotion delivers instant hydration, leaving the skin plump and improve texture after each use.

Aishitoto Moisture Barriers Lotion salient points:

• Marine-derived ingredients
• Collagen
• Squalene
• Hyaluronic Acid
• Ceramides
• Ectoine
• Proteoglycan
• Artemia Extract
• Marine Placenta Extract
• Marine Plankton Extract
• Fragrance-free
• Fully imported from Japan
• 100 ml

This intensively hydrating double moisture gel with marine-derived ingredients.

Aishitoto UMIKARA Double Moisture Gel salient points:

• Marine-derived ingredients
• Collagen
• Squalene
• Hyaluronic Acid
• Ceramides
• Ectoine
• Proteoglycan
• Artemia Extract
• Marine Placenta Extract
• Marine Plankton Extract
• Fragrance-free
• Fully imported from Japan
• 30g

Your DIY Botox treatment. A powerful, light yet easy absorbing booster enriched with marine collagen which helps to restore skin elasticity and vibrancy, smoothen fine lines and wrinkles, infuse moisture and brightening up skin tone. This serum provides an intensive regenerating treatment while you are asleep.

Aishitoto Marine Collagen Concentrated Serum salient points include

• Top seller in Japan
• Use naturally derived ingredients
• Fragrance free
• Fully imported from Japan
• 20ml

This is a concentrated serum of hyaluronic acid that hydrates and moisturize the skin and promotes natural skin glow. If you want a breakthrough hyaluronate skin serum that works on the skin’s surface and the layers below, this is it. It delivers visible improvements by hydrating and stimulating the skin cells. 

Aishitoto Hyaluronic Acid Serum salient points include:

• Top seller in Japan
• Use naturally derived ingredients
• Fragrance free
• Fully imported from Japan
• 20ml

A premium moisture skin locks, botanical ceramide extracted from Konjac root hydrates lacklustre dull skin and reduce the appearance of redness. Exclusively formulated for sensitive or fragile skin, it is a youth restoring serum that is to relieve irritated, itchy skin, providing instant and lasting hydration.

Aishitoto Botanical Ceramide salient points include:

• Top seller in Japan
• Use naturally derived ingredients
• Fragrance free
• Fully imported from Japan
• 20ml

An illuminating serum, light yet easy absorbing booster enriched with marine placental protein which helps to restore skin elasticity and vibrancy, smoothen fine lines and wrinkles, infuse moisture and brightening up skin tone. This serum provides an intensive regenerating treatment while you are asleep.

Aishitoto Marine Placenta Concentrated Serum salient points include

• Top seller in Japan
• Use naturally derived ingredients
• Fragrance free
• Fully imported from Japan
• 20ml

"We are no longer just a shield that protects you from sun damage."

This light weight non-greasy, waterproof UV serum not only protects the skin effectively from the sun, it nourishes your skin with collagen peptides and hyaluronic acid at the same time. Do apply 10 mins before sun exposure to get maximum sun protection benefits. It can be worn alone or under makeup, suitable for all skin type.

Aishitoto Moisture UV Serum salient points include:

• Top seller in Japan
• Naturally derived ingredients
• Added with collagen and hyaluronic acid.
• Fragrance free
• Paraben free
• Fully imported from Japan
• 30g

This is an All-Natural Handcrafted Soap proudly made in Japan by some dedicated folks using the most traditional way and in small batches. Yes, all-natural also means Sulfate-Free, so, you don’t get lots of foam or lather in this soap.

Aishitoto Magic Facial Soap salient points include:

• Top seller in Japan
• Monde Selection International Quality Bronze Medal Winner
• Use naturally derived ingredients
• Fragrance free
• Sulfate free
• Paraben free
• Silicone free
• Fully imported from Japan
• 80g

This is a revolutionary new way to get your daily collagen intake in the most efficient way possible. It is a 6 in 1 step Anti-Aging Formula compounded with 3 kinds of collagen and hyaluronic acids that keep the skin hydrated all day.

Aishitoto Special Care Gel salient points include

• Top seller in Japan
• Monde Selection International Quality Bronze Medal Winner
• Use naturally derived ingredients
• 3 types of collagen
• 3 types of hyaluronic acid
• Fragrance free
• Paraben free
• Silicone free
• Fully imported from Japan
• 80g

This innovative whitening cream is not just a whitening cream. It does duo actions with duo key ingredients to make sure whitening means business. On top of that, it is also a brightening cream enriched with hydrolysed collagen that do plumpness and fullness on your skin. You need that because as you age, your collagen in your body start to break down and the production drops off. That is where you see wrinkles and fine lines. With sun damage and free radicals in the environment, you start to see dark spots which you know you hate it the most.

Aishitoto Premium White salient points include

• 2 types of whitening ingredients
• Added with collagen, hyaluronic acid and vitamin E
• Fragrance free
• Paraben free
• Fully imported from Japan
• 30g