Is 𝒔𝒆𝒓𝒖𝒎 different from moisturizers? And what are the benefits of adding 𝒔𝒆𝒓𝒖𝒎 into your skincare regime? 𝑺𝒆𝒓𝒖𝒎𝒔 can help to address some skin concerns as they are specially designed to deliver high concentrations of specific active ingredients to the skin.

😎Do you know it is important to include a mask in your weekly skincare regime?

💧Ceramides make up over 50% of the skin’s composition, thus it plays an important role in protecting your skin from environmental threats and helping it look younger.

🧐 Ceramide-deficient in the skin is extremely prone to skin irritation, rashes, and eczema. Ceramide acts as a protective barrier that maintains the skin's ideal moisture level.

😵Lack of collagen in the body can lead to the formation of wrinkles, fine lines and sagging skin.

💞 Using a wrong moisturizer might lead to skin irritation, clog pores and acne problem. Let’s see how Aishitoto Collagen nourishes the skin of Japanese women for the past 20 years!

💧 Air pollution causes our skin to age prematurely. In the past few years, many brands have started launching anti-pollution products as people around the world has started battling against poor air quality.

💃The current beauty trend is heading towards natural beauty like Japanese Beauty. That is why J-Beauty has become a beauty craze that women would like to achieve.

💕 Loving yourself does not mean to eat what you like but to eat what is right, choose the right diet to stay healthy.

Always remember to treat yourself with 1 sachet of Aishitoto collagen jelly daily to achieve fresh and radiant skin. Aishitoto marine collagen is fine in size which enhances absorption compared to other types of Collagen.

🎶 Skin looks dull and tired after partying all weekend long?

☀️Hey peeps, let me continue with my Gokayama Tofu Soy Magic story...

☀️Okara is also known as Tofu lees is a food by-product from tofu and soymilk production.

🤷‍♀️Have you ever wonder why the hands of tofu makers are smooth and beautiful although their hands are always soaked in water while making tofu?

Sunlight hits the earth with nasty rays, many are made of ultraviolet light, we call them UV lights. In the short- term, the complication can be just sunburn, skin peeling, which is painful. In the long-run, it continues to damage your skin, create more wrinkles or worse, it can cause life-threatening skin cancer.

If you are looking for a collagen that actually helps your skin, it can be confusing as to which one is the best for the job.

Maintaining a well-structured collagen network is the key to youthful skin. HOW...

That is because silicone is kinda chemical not easy to be washed away. It gives temporary illusion of healthy hair but as days go by, the residue of silicone built up layer by layer on your hair. Your hair gets weighed down, and appears greasy, dull, lacking smoothness and shine. Then, you start to complain your shampoo does not do its work as before.

Our Aishitoto Collagen Jelly repeat sales rate in Japan. An 86% repeating purchase does mean something!

When we say Aishitoto is the No.1 seller of collagen jelly in Japan for 10 consecutive years, we mean we are simply better than our competitors as a single company.

It is some sort of fats, acts like the “GLUE” that holds skin cells together. It is found naturally in the skin but it declines with age.

Are you always exposed to the sun? Are you not someone who uses sunscreen? Read on to find out more about sun exposure and what could happen to you when you don't use sunscreen.

Look at this fish skeleton. Which part of the fish do you consume?

"Ever since I have taken the Marine Collagen Jelly, I noticed that I'm frequenting the bathroom..."

1 Step Skincare Routine for lazy days

It is common knowledge that our body starts losing collagen once we reached the age of 25. That is why our skin loses its former gloss and smoothness as we grow older. There are of course ways to replace the collagen you lose.