About Us

Aishitoto, originally founded in Japan in 1998, is a biotechnology research & development company that focuses on manufacturing health & beauty products such as Collagen, Health Foods, Cosmetic & Skincare products. The belief from Ms IWAMOTO’s father, is the start of collagen’s research as he strongly believes that  “Human health is tied to the ocean” and holding the principle of a simple idea of producing the delicious and result-driven collagen that could be consumed conveniently and happily every day.

Aishitoto is placed the No.1 Best-selling Collagen Jelly in Japan, has been awarded more than 245 medals of the ‘Monde Selection Award” for over the past 14 years.

Besides, Aishitoto has received “International High-Quality Trophies” which were given to 27 products that have been granted Gold and Grand Gold Awards. In the year of 2016, Aishitoto has been awarded the “Crystal Prestige Trophy”, which was given to the company that has been granted the “International High-Quality Trophy” for 10 consecutive years.

As a creditable company, Aishitoto is ranked grade “AA” by Standard & Poor’s Japan SME Rating.

Aishitoto has made its prints in seven countries with the mission of bringing smiles to people all over the world. Aishitoto brand promise, we’ll keep exploring all possibilities in collagen and developing more result-driven products. With love to protect our customer’s health & beauty, Aishitoto will continue to work hard to bring better products to customers around the world!



The founder and CEO of Aishitoto Co. Ltd. Ms. Hatsue IWAMOTO truly believes that everyone should live a beautiful and healthy life.

Ms IWAMOTO, a person who exudes positive vibes, through Aishitoto’s engagement with the public that she provides and shares positive stories and words of wisdom to help and touch the hearts of everybody regardless of their age, gender or background.

An active philanthropist, Ms IWAMOTO is the Ambassador of Nakagawa City, Karatsu City, and Miyagi Town Women’s Activity Support Program, she is also the Commissioner of Fukuoka’s Rehabilitation Association & Fukuoka Enterprise Business Support Organisation among many other active roles in the various communities around Japan.