Shampoo

Aishitoto EX Hair Shampoo [Medicated Collagen]  400ml

Now you hear that silicone, fragrance and sulfates are not good in your hair care products. Have you ever wondered why is that so?

Silicone, eg. Dimethicone, is almost like rubber or plastic, act as a sealant against water or air. This synthetic chemical formula found in your hair care products are really doing bad things on your hair but cunning enough to give you an illusion of silky and smooth outlook. Caution! It’s a fake shine from the plastic. It builds up over time and is hard to remove. It will prevent moisture and nutrients from penetrating to the hair shaft, making it weak and break. Then, it starts to weigh down your hair, making it lifeless and dull. You start complaining about your shampoo is not doing its job and you start looking for another shampoo in the market, which is again silicone-based. Worse will happen because with time it will dry the hair out, less nourished, and hair stops growing due to clogged follicles by this hard to remove mineral. The nightmare of hair thinning begins!

Sulfates, eg SLS (sodium lauryl sulfate), ALS (ammonium laureth sulfate), and SLES (sodium laureth sulfate) are powerful cleansing agent. The horrible news about sulfates, yes, they :

- strip the natural oils of hair, leaving your hair strands dry and frizzy

- compromise the moisture balance on your scalp, causing itchiness and redness

- block hair follicles that may result in hair loss

- strip the color from your hair, leaving you with dull and faded look.

- eliminate good bacteria which are necessary for a healthy scalp.

Fragrance, smells good but if synthetic, it is really damaging. It composes petroleum by-products such as benzene derivatives, aldehydes, toluene, and other known toxic chemicals. Aishitoto products contain no artifical fragrance but it derives its natural fragrance from essential oils.

Aishitoto Ex Hair Care is free of Silicone, Fragrance, Sulfate and Paraben !

Aishitoto Ex shampoo & conditioner which comes in pair contains a set of Botanical Oils and Extracts, including Lavender Oil, Bergamot Fruit Oil, Canaga Odorata Flower Oil ( also known as Ylang Ylang), Bitter Orange Orange Leaf/Twig and Macadamia Seed Oil. The set does both, stimulates follicles, nourishing hair strands and adds volume and thickness to existing hair.

Infused with Hydrolyzed Collagen, derived naturally from marine collagen (fish collagen), this plumping collagen acts as film forming, moisturizing, nourishing, restoring and protective agent. It prevents moisture losses and improves hydration and elasticity, offerings suppleness, silkiness and shine to your hair.